Building Arthouse Entertainment into one of the leading music publishing companies in the world put co-founder and president Stephen Finfer in the position of hearing a lot of songs pitched by and on behalf of many aspiring writers. Getting a busy executive to take notice of a song can be difficult, but one way to guarantee that a song will go unnoticed is to use a poorly produced, amateurish presentation. Making executives take notice of one song out of all they must listen to requires a professionally produced, dynamic production that grabs the listener.
